Lectures

Lectures

Lectures Held on a Regular Basis

Please click here to find the lectures that are held on a regular basis. This information can be used to create a study plan. However, this information is tentative, i.e. always check the lectures of the current and next semester to keep the study plan up to date.

Lectures of the Current Semester

Module details on 'Electronic Business and Operations Research, case study based - Electronic Business and Operations Research, case study based'

CategoryBusiness & Law
TypeLecture
SiteGöttingen
LecturerProf. Dr. Schumann, Matthias (Göttingen)
Module Exam ID4050
ECTS-Credits6
Weekly Composition3L+1E
Required Hours of Work (presence / self-study)150 (56 / 94)
SemesterSummer
Teaching MethodsSlide presentation, exercises, discussions
Module DescriptionThe module describes the essential design of the production and the distribution in E-Business. Resource-oriented aspects for establishing the business are being explained. The effects of standardization (protocols, interfaces) in E-Business will be discussed. Electronic markets and electronic tracking systems will be presented. Furthermore, an overview of supply chains and supply chain management will be given. The module covers special features of enterprises producing and distributing digital products, additionally, specifics of TIME-markets will be presented. The following OR-methods will be elucidated: • linear programming for production and sales planning • diffusion models for digital products • auction mechanisms • the bullwhip-effect • demand planning using statistics • models for stock-keeping • vehicle routing problems • quantification of standardization effects Three case studies will be presented: • standardization within the supply chain • demand planning for an online distribution system • the ruin of the music industry . Outcomes: On completion of the module, the student should be able to • understand the basic formal principles and mechanisms of E-Business • understand the functionality of electronic trading systems and establish a relation to the entire range of electronic markets • explain the special features of digital products and TIME markets • solve special planning problems on the basis of the methods presented • elaborate approaches for new tasks in this field • classify new approaches and assess existing business models.
Module OutcomesOn completion of the module, the student should be able to • understand the basic formal principles and mechanisms of E-Business • understand the functionality of electronic trading systems and establish a relation to the entire range of electronic markets • explain the special features of digital products and TIME markets • solve special planning problems on the basis of the methods presented • elaborate approaches for new tasks in this field • classify new approaches and assess existing business models.
Recommended LiteratureDetailed literature will be announced during the lectures. Basic literature: R. Wiegand, A. Picot, R. Reichwald, Information Organization and Management, Cichester et al., 1997 A. Barua, P. Konana, A.B. Whinston, F. Yin, Driving E-Business Excellence, MIT Sloan Management Review 2001, 1, pp. 36-44 D. Chaffey, E-Business and e-Commerce Management, 3rd ed. Prentice Hall, 2007 M. Meyer, M. Wagner, J. Roder, Structure of Advanced Planning Systems, in: H. Stadtler, C. Hilger, Supply Chain Management and Advanced Planning, 2nd ed., Berlin et al., 2002, pp. 99-104 C. Subramaniam, M.Y. Shaw, The Effects of Process Characteristics on the Values of B2B E-Procurement, in: Information Technology and Management, 5(2004) 1, pp. 161-180
Prerequisitesnone
ExamWritten or oral exam, graded (Written (120 min) / Oral (25min))

Available Course Modes

In the following document you can get an overview about the available course modes that are offered in the ITIS Master's program: Course Modes